We needed a way to help congratulate new mothers and fathers in the Inkling family, so I partnered with the People and Culture team to design a seriously cute new parent package.
Step 1: Inspiration
I led a word association and sketch brainstorm with some colleagues,
and we quickly created a bunch of concepts. We pulled our favorites,
and landed on the idea of an Inkling-style menagerie—inspired in part
by illustrated animal characters that were part of Inkling’s earliest
brand identity.
Step 2: Sketching
With the basic idea in mind, and a glass of whiskey in hand, I
started sketching every animal I could think of. I explored a
few different illustration styles before settling on our
Inkling icon style--monoline with strategic negative space and
rounded terminals for softness.
Step 3: Production
I then cherrypicked the most delightful animals from my sketches and
brought them into illustrator. Though I loved the organic feeling of
the original sketches, Inkling’s icon style has a more geometric
feel—so I took a shape-driven approach and re-built them in vector.
A care package that can be sent to new parents in the Inkling community, whether employees or customers. Now even our littlest Inkblots can rep Inkling in style!
Design: Chloë Dalby
Creative Direction: Anne Donnard
Brainstorming: Darren Wong, Russell Shearer, Milan Lee,
Harper Casimiro
Model: Baby Momo