Super Bowl Genius Beluga

Campaign Platform

Letting NerdWallet do the work for you is genius.

We all want to feel confident that we have the best financial products in our wallets, but who among us actually want to spend all day researching? Certainly not the target audience of this campaign! That's why NerdWallet does the research for you. Whether you're shopping for car insurance, or looking for a new travel credit card, the Nerds got you covered. And if wanting to find the right financial product is smart… then having NerdWallet do the work for you is GENIUS.

Campaign Creative

Where many Super Bowl ads go big (explosions! every single celebrity!), we chose instead to tell a simple story of a man and a (genius) whale. Casting was critical, as was choosing a director and VFX/post partners who believed as we did that the comedy and memorability would be found in the juxtaposition of the National Geographic location + whale VFX against his charmingly wry delivery and performance, full of personality and a few brand RTBs.

Deliverables

TVCs across Linear, OTT, YouTube, and Social; Campaign Toolkit; Radio and Podcast; Social (Reddit, Meta, TikTok, Owned Channels); Influencer Content; Brand Activation; Brand Partnerships; Memes 'n GIFs. Here is a selection of my favs.