Inflashion
With inflation pushing 9% and both New York and London Fashion Week right around the corner, we wanted to show how fiscal responsibility could be the hottest thing to do in 2022. Hey Gen-z, Don't let inflation deflate you! NerdWallet is here to help you live your best life both fashionably and financially, through a line of outrageous couture inspired by practical solutions to fight inflation.
Client
NerdWallet
Role
Creative Director
Year
2022
Campaign Creative
We partnered with UK fashion designer Jack Irving to design a line of inflatable couture, each representing a different smart financial decision you can make to fight inflation. Creatively we wanted it to feel like an authentic parody of high fashion hype, which guided the design and edit. Industrial house music soundtrack? Check. This entire production had a turnaround of about 6 weeks from green light to live on social during NY Fashion Week.
Deliverables
Vertical videos across Instagram and TikTok; Campaign Toolkit
Impact
This campaign blew up, exceeding our engagement goals on social by 745% and driving lowest CPE to date of any brand activation. We also exceeded our total PR coverage goal by 200%.
CREDITS
NerdWallet Brand: Alison McCoy, Erin Albertson, DAYNA GARWACKI
NerdWallet Brand Studio: CHLOE DALBY, Justin Sanders
Agency: Deutsch; ECD RYAN LEHR, CD MAX POLLAK, CD CARLY BLITZ, CD Curtis Petraglia, CD Chris JONES
DESIGNER: JACK IRVING
DIRECTOR: JUSTIN HACKNEY
Production : MILK MACHINE
