NerdWallet+ Product Launch
In 2024 NerdWallet launched NerdWallet+, a paid membership program that offered rewards for healthy financial habits and exclusive offers for partner products available only to members. This in-house effort combined brand and product marketing to test, launch, and iterate on the end-to-end user journey.
Client
NerdWallet
Role
MOTION DESIGN LEAD
Year
2024
ANIMATION: PLEASE CALL ME CHAMP STUDIO
Campaign Creative
As a brand-within-a-brand, NerdWallet+ needed to both seamlessly integrate within the NerdWallet ecosystem and be differentiated as an enticing new offering. Our internal brand studio led this effort, in partnership with Product and Product Marketing, carving out a bright and modern visual identity. I defined the motion language for NerdWallet+, both guiding external agency partners and personally animating and implementing animations across the web and native product (mostly using Lottie.)
Deliverables
Animation within identity and design toolkit, product entry points, landing pages, in-app experiences and UI, GTM assets, social, emails, and promo video
Impact
This work heavily influenced the 2025/26 rebrand of the NerdWallet app, as NerdWallet+ was folded in to the larger product experience. We also saw strong CTR and sign-up rate increases as a result of the launch:
56% higher CTR for traffic coming from the NerdWallet homepage
70% higher sign-up rate for traffic coming from NerdWallet news articles
20% higher sign-up rate for traffic coming from the NerdWallet app
CREDITS
NerdWallet Brand: Alison McCoy, RACHEL CARLISLE
NerdWallet Brand Studio: EMILY HSIAO, CHLOE DALBY, Charlene Tsang, Christine Okazaki, Natalie Garnett, Justin Sanders, LAURA OROZCO, Katie Booker, Max Gold
PROMO VIDEO ANIMATION: Please Call Me Champ Studio
SOUND DESIGN: AMBROSE YU