NerdWallet x Sesame Street:
Count on Us
Take yourself back to January 2023. The stock market was down, gas prices were up, and Egg-flation was out of control (for the first time 🥴)… NerdWallet read the room, and realized that in financially scary times, what we could offer is a little perspective. Numbers, after all, are just numbers, and don't have to be scary if you know who you can count on.
Client
NerdWallet
Role
ASSOC. Creative Director
Year
2023
Campaign Creative
NerdWallet x Sesame Street, a brand match made in heaven. We loved how partnering with this beloved and iconic character could bring a light, optimistic tone to an otherwise heavier economic reality — The Count could be his playful self, while our Nerd stayed grounded and helpful. And on the visual side, we needed a New York that both felt real and nostalgic, referencing the beloved TV show IP without getting campy or silly. We were thrilled to work an incredible crew on this shoot, most notably director Jonathan Krisel, whose deep expertise in the Sesame-verse threaded the needle on tone between our two brands, and Master of Puppets Matt Vogel, whose skill as puppeteer, actor, and improvisor quite literally brought The Count to life. I don't think I've ever been more starstruck.
Deliverables
:60, :30, :15s TVCs across Cinema Advertising, Linear, OTT, YouTube, and Social; Campaign Toolkit; Social (Reddit, Meta, TikTok, Twitter), Owned Channels; Web Landing Page; Memes 'n GIFs. Here is a selection of my favs.
Impact
The goal of this work was to meaningfully tap into the cultural moment, cut through financial anxiety and ambivalence as a trusted brand, and get more people talking about us. We saw a lot of love on social, and press coverage too.
AdWeek NerdWallet Soothes Economic Anxiety With Your Childhood's Top Number Cruncher: The Count
The One Show shortlist, Category: Film & Video, Brand Partnerships
CREDITS
NerdWallet Brand: Alison McCoy, Erin Albertson, DAYNA GARWACKI
NerdWallet Brand Studio: Rob NIKZAD, CHRISTINA CARTAL, CHLOE DALBY, Charlene Tsang, JADE HOLLOWAY, Christine Okazaki, Natalie Garnett, Justin Sanders, Morgan Eidson, Katie Booker, Max Gold
Agency: Deutsch; ECD RYAN LEHR, CD CARLY BLITZ, CD MAX POLLAK
Director: Jonathan Krisel
Production Company: CAVIAR
EDIT: EXILE
VFX STUDIO: SHEPHERD VFX
